Colors are an essential factor in perceiving and recognising a
Logo. Therefore it is vital that the Logo should conform to exact
shades.
These colours were chosen for the specific purpose of establishing
and reinforcing the Minotel principles: fidelity to regional and
national traditions associated with a modern spirit.
Tradition is portrayed in the overall shape (rectangle), in the
studied symmetry (separator line, exactly-centred icon), in the
colours (deep blue, orange-hued ochre, white). The modern aspect
stands out in the typeset.
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